THE INDUSTRY
The New Zealand cherry harvest is approximately 5,000 tonne per annum, of which 3,000/4,000 tonne is exported, primarily to Asia.
The industry can be accurately described as “boutique”. Orchards are small in size and often managed by owner operators who employ part time staff and contract labour during times of high activity. The predominant cherry growing region in New Zealand is Central Otago, located in the South Island, at a latitude of approximately 45 degrees south. The climate in Central Otago is temperate, with cold winters, a short hot summer and very low humidity. With 16 hours of sunlight daily and a large diurnal temperature range Central Otago cherries have a high concentration of sugars, firm flesh and dark red colour.